"The Feeling Economy: How Artificial Intelligence is Creating the Era of Empathy" is an engrossing and timely work for several reasons。 One of the pre-eminent factors in its merits is the background shared by the co-authors。 Roland T。 Rust serves as Executive Director for the Center for Excellence in Service at the University of Maryland’s Robert H。 Smith School of Business， a Visiting Chair in Marketing Research at the Erasmus University’s School of Economics， among other important positions an "The Feeling Economy: How Artificial Intelligence is Creating the Era of Empathy" is an engrossing and timely work for several reasons。 One of the pre-eminent factors in its merits is the background shared by the co-authors。 Roland T。 Rust serves as Executive Director for the Center for Excellence in Service at the University of Maryland’s Robert H。 Smith School of Business， a Visiting Chair in Marketing Research at the Erasmus University’s School of Economics， among other important positions and accomplishments。 Co-author Ming-Hui Huang is a Distinguished Professor with the Department of Information Management in National Taiwan University’s College of Management。 Huang works in close quarters with Rust， as well， as a Distinguished Research Fellow at the University of Maryland’s Center for Excellence in Service。 Such luminous resumés only inspire confidence in their thesis。 They support their thesis， that developments in artificial intelligence will not strip any remaining humanity from our world but， instead， can strengthen our natural impulses towards empathy。 They make a strong case for this superficially improbable argument thanks to a wealth of research that buttresses their points without distorting their findings or embracing confirmation bias。 They do discuss the possible downsides arising from AI’s increasing prominence over the coming years， but they do not focus on this as the natural result of technological advancement。 The book has a healthy length， but Rust and Huang avoid any digressions or self-indulgence。 They are focused on convincing interested readers of the rightness of their ideas and all other considerations are secondary。 ABOUT THE AUTHOR: https://en。wikipedia。org/wiki/Roland_。。。Another strength distinguishing Huang and Rust’s work is the cool conversational tone of their writing and the lack of any dissonance。 There are no jarring rhythms in the prose despite the shared by-line and the writers develop the book’s diction like a speaker’s presentation。 The inclusion of various tables， images， and charts underlines that idea。 It is easy imaging these elements playing an important role in Powerpoint presentations。 These visual components of the text are easy to comprehend and help further illuminate the information included in "The Feeling Economy"。 The author’s motives are obvious from a single reading。 Huang and Rust didn’t pen this effort with a spirit of recrimination; there’s no scolding readers over their failure to see the potential in artificial intelligent。 The topic has often been demonized by naysayers nervous about its potential。 The impact artificial intelligence leaves on society will be increasingly transformational， there’s no question， but Rust and Huang make an excellent argument for the simple-mindedness of seeing AI as exclusively as a threat。 AMAZON: https://www。amazon。com/Feeling-Econom。。。This book will enjoy continued relevance for years to come。 It is a safe assumption， as well， that it will prove an increasingly prescient work。 The spirit of prognostication filling their ideas and theories never stretches your credibility and interested parties will revisit this work often。 Rust and Huang bring the accumulated experience of their respective careers and education together in exemplary fashion and "The Feeling Economy: How Artificial Intelligence is Creating the Era of Empathy" is one of the best books yet covering the topic of how artificial intelligence will change our ever-changing world。 It isn’t a dry read， fortunately， and Rust and Huang alike are skilled at imbuing the text with a compelling voice and genuine personality。 。。。more